I am an interactive designer from Sweden based in New York. I believe in creating highly functional designs with a personal approach. My passion lies in realizing projects from initial research to fully launched experiences. I am currently working at Hugo & Marie.

Trademark

Trademark is a new american sportswear label for men and women. Creating iconic and identifiable clothing and accessories, their collections are born in the vein of classic Americana. We designed a responsive e-commerce site built on Magento Enterprise. Based on the brands spare and modern fabrics, square motif and colorful approach, the site is flexible and classic with a twist.

Agency: Hugo & Marie
Creative Direction: Mario Hugo
UX/UI: Fanny Nordmark
Design: Mario Hugo, Fanny Nordmark, Sam Hodges, Ania Nowak
Support: Kate Rinker
Technical Development: Acadaca

Tabitha Simmons

The Tabitha Simmons redesigned e-commerce experience consists of a fully responsive interface powered by a BigCommerce and WordPress hybrid platform. Clean and reduced, the site features a spacious design with playful details akin to the brand’s personality and fashion heritage.

Agency: Hugo & Marie
Creative Direction: Mario Hugo
UX/UI: Fanny Nordmark
Design: Mario Hugo, Fanny Nordmark, Ania Nowak, Lucie Gris
Technical Development: Sarahana Shrestha

Time's Arrow

Time’s Arrow is a brand new luxury handbag brand, that required a fresh, new e-commerce experience—crafted to be at once beautiful, purposeful, full of intelligent interactions and playful little signatures, much like the the bags themselves. We worked closely with the label to launch their product into the e-commerce space.

Agency: Hugo & Marie
Creative Direction: Mario Hugo
UX/UI: Fanny Nordmark
Design: Mario Hugo, Fanny Nordmark, Sam Hodges, Ania Nowak
Technical Development: Barrel NY

 

Cushnie et Ochs

The new Cushnie et Ochs brand site merges simple and clean stages with complex architectural seams to evoke the cleanliness, allure, and elegant simplicity of the line. The design is an exercise in absolute reduction with concise and tactile interactions punctuating the experience. The site is fully responsive.

Agency: Hugo & Marie
Creative Direction: Mario Hugo
UX/UI: Fanny Nordmark
Design: Mario Hugo, Fanny Nordmark, Sam Hodges, Ania Nowak
Technical Development: Sarahana Shrestha

The Dreslyn

The Dreslyn is an LA-based lifestyle boutique with a newly launched e-commerce flagship store. Referencing the brand’s laid-back west-coast attitude, the site merges a Polaroid-style image layout with a pin-board grid system. Thoughtful interactions like a one-step checkout flow create a seamless and engaging user experience. The site is fully responsive.

Agency: Hugo & Marie
Creative Direction: Mario Hugo
UX/UI: Fanny Nordmark
Design: Mario Hugo, Fanny Nordmark, Sam Hodges
Support: Ania Nowak
Technical Development: 5DK

 

Alexandra Posen

Alexandra Posen is a fine artist with a background in both the arts and fashion, being the co-founder and creative director of the high fashion brand Zac Posen. Her artwork consists of series of melted beeswax pieces with strong cultural references. With these attributes in mind, we created her digital portfolio using HTML5 video and an interface that focuses on the unique artwork.

Agency: Hugo & Marie
Creative Direction: Mario Hugo
UX/UI: Fanny Nordmark
Design: Mario Hugo, Fanny Nordmark
Support: Justine Wu
Technical Development: Fanny Nordmark

 

Collins

We directed, designed and developed the online portfolio of design and experience agency Collins in 2013. The agency is acclaimed for their vibrant work for brands including Coca-Cola, Microsoft and Optimum, and we chose to embrace the size of their clients with hero imagery, reduced design, keyboard browsing, seamless responsiveness, and a truly simple user experience.

Agency: Hugo & Marie
Digital Direction: Mario Hugo
UX/UI: Fanny Nordmark
Design: Mario Hugo, Fanny Nordmark, Sam Hodges
Support: Yerina Cha, Ania Nowak
Technical Development: Mr Henry

Rihanna—Unapologetic

Illustration, photo treatments, and custom type for Rihanna’s seventh release, Unapologetic. We created everything from the cover to the logo design, as well as booklet assets. The photographs used went through various rounds of concept development, with the ultimate goal to attach diverse estetichs to the assets playing with transfer drawings, ink toners and inverts.

Agency: Hugo & Marie
Creative Direction: Rihanna, Ciarra Pardo
Art Direction: Ciarra Pardo
Photography: Michael Muller, Melissa Forde
Illustration, Photo Treatments, Custom Type: Mario Hugo
Disc Art: MVM x Mario Hugo
Design Assistance: Fanny Nordmark, Sam Hodges

Lincoln Now/Hello Again

We were approached by Team Detroit to create the interactive experience for Lincoln Now – a key digital property in the brand relaunch that ushers in a new identity and a rejuvenated presence for the Lincoln Motor Co. We designed and developed a custom experimental, dynamic and fully responsive content portal for editorial and brand content in 2013.

Agency: Hugo & Marie
Creative Direction: Mario Hugo
UX/UI: Fanny Nordmark
Design: Mario Hugo, Fanny Nordmark, Sam Hodges
Support: Ania Nowak
Technical Development: Mr Henry

Type Directors Club

Together with Collins and Mr. Henry, we designed and developed a playful interactive type tool for the 60th Annual Type Directors Club competition which uses live data to generate type treatments. The TDC tool invites users to play with attributes such as color and opacity, particle density, and scattering strength. The tool also utilizes the user’s local data to create unique outputs.

Agency: Hugo & Marie
Project Concept & Strategy: Leland Maschmeyer, Alexandra Ring at Collins
Strategy & Design: Mario Hugo, Jennifer Gonzalez, Fanny Nordmark, Sam Hodges
Planning, Algorithm & Tool Development: Mr Henry

 

Munnu The Gem Palace

The historic Indian jewelry makers, Munnu The Gem Palace, wanted to create a fresh perspective for an American and European audience. To reflect the intricate detailing and exceptional craftsmanship of the pieces, the site was approached as a jewelry box, using history, storytelling and striking imagery to create a fully responsive, playful experience.

Agency: Hugo & Marie
Creative Direction: Mario Hugo
UX/UI: Fanny Nordmark
Design: Mario Hugo, Fanny Nordmark, Ania Nowak
Support: Kate Rinker
Technical Development: Sarahana Shrestha

Latest Revival

Latest Revival is a luxury jewelry e-commerce site offering an editorial perspective on a multi-brand range featuring everything from classic brands to exciting newcomers. Designed to suit collectors seeking the ultimate piece, the site lets users seamlessly explore the menagerie of content ranging from exclusive collaborations, products as artifacts, and shopable editorial content.

Agency: Hugo & Marie
Creative Direction & Lead Design: Mario Hugo
UX/UI: Fanny Nordmark
Design: Fanny Nordmark, Topher MacDonald
Technical Development: Colab Coop

Shiseido Ultimune

We worked closely with the Shiseido team to create a microsite and supporting digital content campaign to launch Ultimune, Shiseido’s most exciting product launch in two decades. To highlight the product’s unique ability to enhance skin’s immunity to enhance the beauty within,we created a fully responsive microsite housed within the brand’s global Demandware commerce platform.

Agency: Hugo & Marie
Creative Direction: Mario Hugo
Design: Mario Hugo, Fanny Nordmark, Sam Hodges
Front End Development: Mr Henry
Back End Programming: Trade Global