I am an interactive designer from Sweden based in New York. I believe in creating highly functional designs with a personal approach. My passion lies in realizing projects from initial research to fully launched experiences. I am currently working at Hugo & Marie.

CFDA

An intelligent, responsive, editorial web design experience for the legendary Council of Fashion Designers of America. The site serves as an extensive hub for designers, students and fashion lovers featuring full member services including transactions, designer profiles, award show coverage, philanthropy and partnership sections and an extensive program section.

Agency: Hugo & Marie
Creative Direction: Mario Hugo
UX/UI: Fanny Nordmark
Design: Ania Nowak, Fanny Nordmark, Lucie Gris
Assistance: Taylor Franklin, Su Lee
Technical Development: Mr Henry

Fashion Calendar

The Fashion Calendar, owned and operated by CFDA is the main scheduling tool used for NYFW and throughout the year for PR companies, designers and others in the industry to make sure they stay up to date with the latest. The experience was redesigned to be highly functional and responsive with smart filters, notifications and personalization as well as nodding to the past by incorporating a pink color in line with the paper used by its founder, Ruth Finley, during the early days of the calendar – almost 65 years ago.

Agency: Hugo & Marie
Creative Direction: Mario Hugo
UX/UI: Fanny Nordmark
Design: Fanny Nordmark
Assistance: Christina Rinaldi
Technical Development: Mr Henry

Bird

The brand new Bird multi-brand eCommerce experience built on Magento Community combines straight forward and clean user flows with fun details such as promo stickers and color swaps. Users can shop from lookbooks and articles, wishlist favorite items, and enjoy a streamlined custom checkout and account experience.

Agency: Hugo & Marie
Creative Direction: Mario Hugo
UX/UI: Fanny Nordmark
Design: Ania Nowak, Fanny Nordmark, Lucie Gris
Technical Development: Sarahana Shrestha

Sleepy Jones

Sleepy Jones, established in 2013 by the team behind Kate Spade, Jack Spade and Partners & Spade, has become a cult brand with a loyal following of loungewear aficionados. We designed a fully responsive e-commerce experience for the brand, built on Shopify & WordPress. The brands vibrant persona is reflected with pops of color and the Sleepy Jones sheep designed by Geoff McFetridge.

Agency: Hugo & Marie
Creative Direction: Mario Hugo
UX/UI: Fanny Nordmark
Design: Ania Nowak, Fanny Nordmark, Lucie Gris
Support: Josephine Cheng
Technical Development: Sarahana Shrestha

Clé de Peau Beauté

A fully responsive, branded experience for the prestigious Japanese cosmetic label’s first global eCommerce launch. We designed for a narrative shopping experience featuring video discovery and use tips, functional promotion, and an easy to navigate checkout for an optimized user experience on the robust Demandware platform.

Agency: Hugo & Marie
Creative Direction: Mario Hugo
UX/UI: Fanny Nordmark
Design: Fanny Nordmark, Sam Hodges
Assistance: Ania Nowak, Lucie Gris
Technical Development: Sarahana Shrestha

Trademark

Trademark is a new american sportswear label for men and women. Creating iconic and identifiable clothing and accessories, their collections are born in the vein of classic Americana. We designed a responsive e-commerce site built on Magento Enterprise. Based on the brands spare and modern fabrics, square motif and colorful approach, the site is flexible and classic with a twist.

Agency: Hugo & Marie
Creative Direction: Mario Hugo
UX/UI: Fanny Nordmark
Design: Fanny Nordmark, Sam Hodges, Ania Nowak
Support: Kate Rinker
Technical Development: Acadaca

Tabitha Simmons

The Tabitha Simmons redesigned e-commerce experience consists of a fully responsive interface powered by a BigCommerce and WordPress hybrid platform. Clean and reduced, the site features a spacious design with playful details akin to the brand’s personality and fashion heritage.

Agency: Hugo & Marie
Creative Direction: Mario Hugo
UX/UI: Fanny Nordmark
Design: Fanny Nordmark, Ania Nowak, Lucie Gris
Technical Development: Sarahana Shrestha

Time's Arrow

Time’s Arrow is a brand new luxury handbag brand, that required a fresh, new e-commerce experience—crafted to be at once beautiful, purposeful, full of intelligent interactions and playful little signatures, much like the the bags themselves. We worked closely with the label to launch their product into the e-commerce space.

Agency: Hugo & Marie
Creative Direction: Mario Hugo
UX/UI: Fanny Nordmark
Design: Fanny Nordmark, Sam Hodges, Ania Nowak
Technical Development: Barrel NY

 

Cushnie et Ochs

The new Cushnie et Ochs brand site merges simple and clean stages with complex architectural seams to evoke the cleanliness, allure, and elegant simplicity of the line. The design is an exercise in absolute reduction with concise and tactile interactions punctuating the experience. The site is fully responsive.

Agency: Hugo & Marie
Creative Direction: Mario Hugo
UX/UI: Fanny Nordmark
Design: Mario Hugo, Fanny Nordmark, Sam Hodges, Ania Nowak
Technical Development: Sarahana Shrestha

The Dreslyn

The Dreslyn is an LA-based lifestyle boutique with a newly launched e-commerce flagship store. Referencing the brand’s laid-back west-coast attitude, the site merges a Polaroid-style image layout with a pin-board grid system. Thoughtful interactions like a one-step checkout flow create a seamless and engaging user experience. The site is fully responsive.

Agency: Hugo & Marie
Creative Direction: Mario Hugo
UX/UI: Fanny Nordmark
Design: Mario Hugo, Fanny Nordmark, Sam Hodges
Support: Ania Nowak
Technical Development: 5DK

 

Rihanna — Unapologetic

–Illustration, photo treatments, and custom type for Rihanna’s seventh release, Unapologetic. We created everything from the cover to the logo design, as well as booklet assets. The photographs used went through various rounds of concept development, with the ultimate goal to attach diverse estetichs to the assets playing with transfer drawings, ink toners and inverts.

Agency: Hugo & Marie
Creative Direction: Rihanna, Ciarra Pardo
Art Direction: Ciarra Pardo
Photography: Michael Muller, Melissa Forde
Illustration, Photo Treatments, Custom Type: Mario Hugo
Disc Art: MVM x Mario Hugo
Design Assistance: Fanny Nordmark, Sam Hodges