I am an interactive design director from Sweden based in New York. I believe in creating highly functional designs with a personal approach. My passion lies in realizing projects from initial research to fully launched experiences. I am currently a design director at Hugo & Marie.

Hindash Cosmetics

Hindash Cosmetics is a new brand from makeup artist Hindash launching with one hero product in early 2021. We focused on creating an immersive shop-able editorial experience taking cues from the physical product itself through animation, ux and visual design.

Agency: Hugo & Marie
Creative Direction: Mario Hugo
UX/UI: Fanny Nordmark
Design: Fanny Nordmark
Design Assistance: Kuan-Ting Pan
Development: Sarahana Shrestha

Fear of God

We partnered with Jerry Lorenzo and the team at Fear of God to revamp their online flagship store in late 2020. We provided analysis, audits, redesign and development to ensure a clean, best-practise e-commerce experience. We focused on dividing the brand categories on the site, while remaining true to the holistic brand ethos throughout.

Agency: Hugo & Marie
Creative Direction: Mario Hugo
UX/UI: Fanny Nordmark, Pedro Gonçalves
Design: Fanny Nordmark, Pedro Gonçalves
Design Assistance: Kuan-Ting Pan
Development: Sarahana Shrestha

Atmos

Atmos.earth is a digital platform at the cutting edge of climate and culture. We worked with their team to redesign and launch their digital platform, including an unconventional navigation based on hashtags, multiple article types and contributors profiles, giving the user an unconventional yet simple way of consuming content.

Agency: Hugo & Marie
Creative Direction: Mario Hugo
UX/UI: Fanny Nordmark, Sigurður Oddsson
Design: Fanny Nordmark, Sigurður Oddsson
Design Assistance: Jaenam Yoo
Development: V-A

Equinox Hotels

Equinox Hotels, as the first venture into the hospitality space for Equinox the brand, features rich moving content and seamless booking. In addition to research, UX/UI, content, strategy, visual design and front end development for the launch of this digital experience, we also continued on with a monthly retainer for any content and digital brand needs.

Agency: Hugo & Marie
Creative Direction: Mario Hugo
UX/UI: Fanny Nordmark, Pedro Gonçalves
Design: Fanny Nordmark, Pedro Gonçalves
Design Assistance: Kuan-Ting Pan, Cheyanne Proud
Development: Sarahana Shrestha

Magic Hour

Magic Hour is an early stage venture fund pursuing environmental progress, human wellness, and cultural resonance. Their mission is to build great brands with great ideas that truly transform consumer behavior. We worked closely with fund partners on a digital experience that highlights the brand portfolio and partner profiles.

Agency: Hugo & Marie
Creative Direction: Mario Hugo
UX/UI: Fanny Nordmark, Pedro Gonçalves
Design: Fanny Nordmark, Pedro Gonçalves
Design Assistance: Kuan-Ting Pan
Development: Sarahana Shrestha

Saint Laurent

Working closely with Saint Laurent’s brand and e-business teams, our goal with ysl.com was to marry rigidity and sensuality with best-in-class functionality, reinforcing the online shop as the brand’s number one storefront.

Agency: Hugo & Marie
Creative Direction: Mario Hugo
UX/UI: Fanny Nordmark, Pedro Gonçalves
Design: Fanny Nordmark, Pedro Gonçalves
Design Assistance: Kuan-Ting Pan
Development: YNAP

3.1 Phillip Lim

As part of a migration to the new Farfetch platform, our team was tasked with helping bring the 3.1 Phillip Lim brand team’s streamlined, minimalistic guidelines to life for their digital flagship store. We created the full, responsive website across brand and commerce experiences, enabling consumers to seamlessly browse, discover, and shop.

Agency: Hugo & Marie
Creative Direction: Mario Hugo
UX/UI: Fanny Nordmark, Pedro Gonçalves
Design: Fanny Nordmark, Pedro Gonçalves
Development: Farfetch

Hourglass Cosmetics

Hourglass Cosmetics creates high-performance beauty products that look stunning and feel amazing on your skin. For the relaunch of the brand’s digital flagship, we designed a responsive eCommerce experience integrated onto the Magento 2.0 platform. The design takes cues from the dramatic and luxurious feel of the product itself and lets the user shop in multiple different ways.

Agency: Hugo & Marie
Creative Direction: Mario Hugo
UX/UI: Fanny Nordmark
Design: Fanny Nordmark
Assistance: Pedro Gonçalves, Natalie Herrera
Front-End Development: Sarahana Shrestha, Sam Stevens
Back-End Development: The Plum Tree Group

Mira Mikati

The launch of eCommerce for the British fashion designer Mira Mikati is using large, naive typography, brightly colored details and a whimsical, child-like optimism to convey the ethos of the brand. The user is invited to explore shop, collections and editorial content through an easy to use navigation combined with fun details such as gifs and colored patterns.

Agency: Hugo & Marie
Creative Direction: Mario Hugo
UX/UI: Fanny Nordmark
Design: Fanny Nordmark
Assistance: Pedro Gonçalves, Natalie Herrera
Technical Development: Sarahana Shrestha, Sam Stevens

CFDA & Fashion Calendar

An intelligent, responsive, editorial web design experience for the legendary Council of Fashion Designers of America. The site serves as an extensive hub for designers, students and fashion lovers featuring full member services including transactions, designer profiles, award show coverage, philanthropy and partnership sections and an extensive program section.

The Fashion Calendar, owned and operated by CFDA is the main scheduling tool used for NYFW and throughout the year for PR companies, designers and others in the industry to make sure they stay up to date with the latest. The experience was redesigned to be highly functional and responsive with smart filters, notifications and personalization as well as nodding to the past by incorporating a pink color in line with the paper used by its founder, Ruth Finley, during the early days of the calendar – almost 65 years ago.

Agency: Hugo & Marie
Creative Direction: Mario Hugo
UX/UI: Fanny Nordmark
Design: Ania Nowak, Fanny Nordmark, Lucie Gris
Assistance: Taylor Franklin, Su Lee, Christina Rinaldi
Technical Development: Mr Henry